Sunday, September 09, 2007

I like Flowery Happy English All the Time

There are so many people in town who are trying to learn english that more and more products are starting to bear english text. Students find them fun to own, even if they can't understand them. I find them fun, becuase even though I am a native english speaker, sometimes I can't understand them either. I recently started to buy poor english products just for the fun of it.

First, it was a small writing tablet. I wasn't looking for anything special, but sifted through the different options anyway. Most of them looked about the same, depicting cute drawings that might appeal to children. The notepad I wound up buying was typical of the selection, with the words Fresh Fruits above a picture of an apple and inchworm. It was the caption below that made my decision: In moonlitht I remember your laghter and your droll behavior...

Next came a tube of toothpaste. I needed a new toothbrush as well, so was already attracted to the inexpensive brand which bundled both together. I can't say for sure if it was the flavor (orange), the free toothbrush, the cheap price (2 yuan, about CAD $0.25), or the text which finally motivated me to buy it: Firm Tooth Smell Well

A couple nights ago I wandered into one of the small shops off-campus to buy a bottle of water. I happened upon a clone of Oreo cookies. I've seen imitations of Western products around, but this one was skillfully done. The packaging used an identical shade of blue, similar typeface, even the red triangle where Nabisco's logo should have been. The name of the knock-off is Olino, above which this mysterious description appears: Pandemic Cookie

On the top of on of my blue storage bins is a sticker which depics a blobby creature. The left side shows him flexing his muscles while looking skyward. The middle shows him with eyes shut, blissfully contemplating the cheeseburger in front of him, a small red heart emanating from his body. The text states: Diversified blue genius offers you boundless dreams and wishes. B L U E Genius

As I was walking across campus the other day I crossed paths with a student wearing a T-shirt bearing huge English text. This one was a perfect example of how irrelevant the meaning was. What was cool was the English text emblazoned across the chest, not whatever the message might say. Her shirt merely said, Design T-Shirts Store Graphic.

It is fun to stop and try to read and understand my own language. Fancy phrases and misued words is part of what makes life fun here. So as my local freinds would say at englsih corner "my home town is very lovely, Welcome you come greatly"

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